Be it a small business in Hyderabad or a giant corporation, marketing is an essential aspect for all kinds of businesses. Relying on “word of mouth” or traditional marketing strategies are just not working out anymore. The competition is intense, with start-ups cropping every new day and in order to overcome the hurdles, we really need to think out of the box. We have to come up with online marketing tricks that will enhance the business immensely. But before that, ask yourself these questions and answer them honestly.
Is your website not getting the right amount of engagement? Are your e-commerce sales dropping? Do you feel that the online content is lacking something?
If you have answered “Yes” to almost all the questions, then your business is at a grave risk. Somewhere deep down in your mind, you know the reason as well. If you are not utilizing the online marketing strategies properly, then your business won’t be prospering in the long run and eventually shut down.
Worry not, as IMA Digital from Hyderabad has some interesting hacks up their sleeves. This digital media agency comes up with innovative marketing solutions to help businesses tackle their online presence.
Here are the top 5 digital marketing hacks by the experts of IMA Digital to increase your business leads:
1.Engaging CTA for Home Page – The Home page of every business website can make or break their online reputation. Focus on the uniqueness of the Home page of your company website. Lead generation can be optimized only when the CTA (Call To Action) goes hand in hand with the website home page’s headlines, images, and content. Synchronizing the latest blogs with the home page keeps the website active and maintains a strong traffic. Placing the messaging icon on the home page will increase the chances of CTA, especially for digital media agencies and marketing businesses. Create campaigns, run offers and discounts to engage the audience throughout the year.
2.Common email accounts for login – With a maximum number of users having their email accounts with Google, Yahoo or Facebook, it’s an ideal option for your websites to allow users to login through the common email ids. The API connection is reliable and easy for the users to login and gets their accounts automatically created. The hassle-free login will not only save time and make the process prompt but will also enable you to receive accurate insights of customers. E-commerce sites can benefit from this method and increase their business leads.
3.Specialized lead generation for businesses – Every business comes with a dedicated team of marketers or sales managers who ensure proper lead generation. But what about small scale businesses or new ventures? The professionals of IMA Digital have a solution for you. Developing a separate lead generation team for your business might sound expensive, but in the long run, it’s an effective strategy. This specialized technique involves experimenting with the landing pages with the right amount of frequency. Specialization holds the secret to enhanced lead generation and that requires ample amount of skills and time for converting your potentials into leads and then nurturing them. Creating one’s own niche is a smart way to stand out from others in the competitive industry – specialization does the trick effectively.
4.Retaining the existing customers – Be it a digital media agency, new venture, or an e-commerce website, every business should retain their existing customers. By making them feel special on their significant days not only gives them a feeling of importance but also enables them to keep your business in their minds. When existing customers come back to your products or services, it is only then when you have actually gained a good number of business leads.
5.Personalized touch to email newsletters and blogs – One of the most effective and remarkable ways to increase your business leads is offering a personalized touch while engaging with the customers. Newsletters and blogs demand creative and appealing content to hold the readers’ attention. With a personalized touch, the audience can easily connect with the content and as a result, the chances of increasing business leads automatically goes up.